 | The complete value of a quality Domain |
The 10 most important values of a Quality Domain Name: CONSIDER THIS CALCULATION: Imagine that you invested $10,000 into a Quality Domain - because a domain name has an exclusive property value, consider its invesment over a 10 year period of time: that is only $1,000 per year in actual cost. This is less than $100 per month or less than $2 and 75 cents per day. Considered in the totality of an advertising and communications budget, this is almost neglectable. And yet, a quality domain name is the base core element to be able to launch a website. And so far, quality DOT COM domain names do nothing but increase in value, month after month. So, this is an very small advertising investment which keeps increasing in value, and in no time, has paid for itself. But above all, instead of purely being a marketing expense(since a quality domain has a very strong marketing impact), it is a resellable investment. When could we over resell to someone else the expense of an advertising campaign, after it was used and spent? That makes investing into a quality domain name an essential consideration.
Since we own ourselves all of our domains they have all been carefully selected
as high target and valuable investment property. We can complete the transfer process faster than any other 3rd party broker. With your full cooperation it is generally done in within 72 hours.
When you buy a Quality Domain, you pay for more than just a name... "A Quality Domain must look good, and above all SOUND good. It is best to be very descriptive of your products and/or your services, combined perhaps with a unique quality about them. And it is always best to combine words that are easy to remember. In terms of value and recognition, DOT COM was, is and will be the number 1" Dr. Lieven P. Van Neste, President - 24hr-computersecurity.com
VALUE 1 - A Quality Domain is an Unlimited e-Property: On or attached to a domain you can set up any sort of project, activity, meeting place, information center, sales functionality of any size you want. The fact that there is no limit to the size of website attached to a single domain name, the sky really is the limit as to how valuable a domain name can be made. In addition to any number of pages on this website, you can add an unlimited number of subdomains. (example: YourDomain.com can have Members.YourDomain.com or Support.YourDomain.com as additional, totally individual websites). This you can compare to a boundary less subdivision of a property. (impossible in the brick and mortar world). But a quality domain is much more than that.
VALUE 2 - A Quality Domain is a Powerful Traffic Generator for your website: Pending on how well descriptive a domain name is, it will make it easier to attract visitors. A complex or difficult domain name that doesn't tell you anything about what is being offered, will rarely in and of itself attract traffic. So many companies will use their company name as sole domain name, yet, so often, their company name gives no clue of what is being offered. But a quality domain that already speaks for itself, will do that, just based on curiosity and interest. www.AirlineNetworks.com says a lot more about what the site could offer than www.SVMB-TRVLCTR.com - not to mention how much easier it would be to communicate the actual domain name to a friend or an associate. ! A GOOD TEST: you can perform a perfect and simple test to see if a domain is "right-on" simply by trying to pass it on over the phone to someone who has not heard it before. Inevitably, you will have to resort to phonetics (sounds) to communicate it. If the domain name consists of common dictionary words or common spoken words, your task will be easy. And if it is easy to communicate, it is easy to remember.
VALUE 3 - A Quality Domain is a Supplementary Back Door to your business: Even if you have a principal website that is already generating good traffic, by adding good strategically chosen quality domain names, you can add a more "entry doors" to your business. Every domain name can forward its visitors right to your front door (without ever being noticed by the visitor, because it all happens in milliseconds). Some examples for a computer business might be: ComputersClub.com
ComputerFresh.com
KeyComputers.com
CenturyComputers.com
ComputerPartners.com
TheCheapestComputers.com
PersonalComputers.comToday, many companies use several domain names (even though they often only run 1 website), and use them as "back-doors" or "additional entry doors" to invite people to their business. Example: the Debeers Diamond group uses over 1,600 different domain names from our collection, to point to their jewelry site. ! READ THIS FREE REPORT:
VALUE 4 - A Quality Domain is a Search Engine Ranking Supplement: Today more and more search engines "look" at the domain names itself, to see if it matches up with the keywords that are listed in the site or in the metatags of the site - they also "look" at the domain name, if it matches the word or keyword that the prospect typed in the search engine. This is how you can rank much higher with a well chosen domain name. Then, you can attach specific and each time different metatags (i.e.. keywords) to each individual domain. Normally, it is recommended to use no more than 25 keywords per domain - because if you use more, a lot of the search engine spiders will reject your site. This allows you to target a very specific group of prospects with one particular domain, and another group with the next domain, etc. There is all sorts of programs out there that permit you do come up with good keywords - one we like is www.GoodKeywords.com/
VALUE 5 - A Quality Domain is Short in length but must be Descriptive: Not to long ago, everyone was hunting for the shorted possible domain name. It seemed that a 4 or 5 letter domain was much more valuable that one with more characters. But length isn't everything (haha)... The capacity to describe is actually more powerful than length. Let's take a look at some examples: Yes, of course Business.com was sold for $7.5 million dollars - and there is no doubt about it that part of the value is because of its exclusivity and shortness of name or word. But, on the other hand, it is not very descriptive: one could wonder: "What kind of Business?" or you may try to guess: "is it Automotive Business or Advertising Business or Monkey Business" - whereas a domain name like: www.AdsBusiness.com or www.AircoBusiness.com a lot more descriptive - here you know what business they mean. And we must keep in mind that in our common language, there are descriptive terms that are simple not short in length. Example: a RealEstateAgent could hardly be shortened to a domain name like Real.com or Agent.com. www.AffordableRealEstateAgent.com is a long but indisputably a highly descriptive domain.
VALUE 6 - A Quality Domain is Easy to Remember (= sounds good): After all the best thing you can ask for is that people remember your website. And it sure is a lot easier to remember a website, if you remember the name of the site. A little hidden secret about memory, is that it works best on Auditory Input - what we hear, we remember stronger than what we see. Even though they say that a pictures speaks a million words, in reality it would than mean that a sound speaks a trillion words. Just imagine a TV add without the sound, or a movie without the sound - would all these feelings and these emotions be produced? So, sound is very important. A high quality domain name must SOUND GOOD. Thus, many specialists in Domains seem to feel that when a name "sounds" good, that its potential is really strengthened (especially if it is used in Radio or TVads). Remember the Test (see above).
VALUE 7 - A Quality Domain must Stand out from the Rest: In 1993 there were only 139 websites worldwide. At that point it made little difference which domain name you had. However today, with almost 30 million Dot Com, Net, and Org, plus with all the other extensions being added, it is important to stand out. By visiting www.DomainSurfer.com you can key in any word or keyword, and see how many domains are already in existence with that keyword - and it is shocking, especially for common words that describe common business, to find out how many are already registered. To stand out in a crowd you've good to look good & sound good.
VALUE 8 - A Quality Domain is far better with a DOT COM extension: So often people, investors and clients have asked me, but what about the other extensions. My answer has always been, and remains even stronger today: GREAT: with every new extension that becomes a success (and some will), the stronger Dot Com will grow - with every new extension that doesn't (and some will), the stronger Dot Com will grow. So DOT COM will continue to win on both sides. Much like the Champs Elysee in France (which is a like the "5th Avenue" of Paris) is still today the number 1 commercial avenue of Paris (and always will be). Yet over the years, many other avenues have been added, some of which have become successes in their own league, and obviously some businesses on these alternative avenues have done very well - yet, today, stronger than ever before in these many decades of history of the Champs Elysee, it is still NUMBER ONE - and the most prestigious (and extremely expensive) location in France, almost in all of Europe. Dot Com is now programmed in everyone's "brain cells" for at least generations to come, and just like if Pepsi attempted to erase Coke from our minds, it only makes the real thing stick better. Or if Avis attempted to erase Hertz from our minds, it only strengthens the position for the number one. When we were to calculate the number of times that we hear "DOT COM" on the television, radio, in conversation, read it in magazines, newspapers and on billboards - it is probably in the hundreds if not thousands of times per day. So, even it they were to give everyone a frontal lobotomy, I bet that still parts of us would remember and respond to something DOT COM. Today many newspapers, magazines and TV stations will use DOT COM as a descriptive term to refer to the entire internet industry or economy.
VALUE 9 - A Quality Domain is wise Investment that keeps growing in value: With the current trend in the DOT COM market, it is quite possible and likely that the above values will only increase rapidly over the next few years, even months. In other words the name itself is remarketable at anytime for more than its original cost, especially once a working website has been associated with it. A domain can be FOREVER: when you buy a domain it is yours exclusively to use for your business for as long as you wish - no one else in the world can get that domain (providing you keep up the small renewal fees). All the time it will be helping with advertising and branding your web site. In addition to these benefits the value of good domain names is increasing rapidly thanks to their limited supply (once they're gone, they're gone). This means that they make an excellent investment - even in the short term. Example: If you buy a good domain for $10,000 and only used it for 5 years - this means that the cost is averaged to $2,000 per year - and the domain will be worth much more than what you paid as the Internet increases in its growth! Where else can you get advertising/promotional tools that operate in this fashion? A Quality Domain can be used to form a very simple advert to draw visitors to your site (the savings in advertising costs alone will pay for the domain many times over).
VALUE 10 - A Quality Domain is Highly Resalable asset: It has been the case many times that an owner of a good domain was approached by a highly interested buyer, even before a website was fully established, and could make a handsome profit just by reselling it. When you invest into a weak domain name - it will almost be impossible to ever sell it to anyone else. When you invest into a strong quality domain name, it will ALWAYS be an attractive value for some other investor or developer. Whether you want or need to sell your domain name or you want to sell your entire web project - the first thing that an prospect buyer will look at is indeed the DOMAIN NAME. Besides being able to recover your invested value at any time you wish to sell it, in most case you will be able to make a high profit on your original investment. No doubt about it: a quality domain name increases the value of any quality website.
!!! IMPORTANT: if, at the moment, you don't yet where you would like to park your domain or you don't have a website ready yet, we can offer you FREE DOMAIN PARKING with full DNS functionality. This will permit you to have a "Under Construction" page. Or you can forward all visitors of that domain name to another website or a subfolder of a website. Plus you can add unlimited email combinations (example: [email protected] or [email protected] ) and forward the emails to your existing email. And it all FREE. If you have any questions, email us anytime at [email protected]. |  |
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